"Independent" means we are not owned by a large corporate entity and are free to make decisions without bureaucratic overhead. That has allowed us to innovate and be flexible and to quickly adjust what we do as we go. We were the first by several years to sell our books as unprotected PDFs, something that later became commonplace. We were the first to start selling books before they were finished, in the Manning Early Access Program. This gave our readers access to our content as soon as it was readable, and this too has become common in the industry. And it means we are thinking every day about new ways to satisfy our customers, some of which we hope you will be pleased to discover in the not-too-distant future.
Put simply: How do we make Manning's content accessible without giving it away? How do we make the paywall porous?
It was a revelation when we learned about serverless technology. One Velocity LLC, an AWS Advanced Technology Partner and featured AWS Lambda Partner, is one of pioneers and early adopters of serverless architecture on AWS. The opportunities for speeding up the development and the reuse of existing services was heartening. Additionally, the low cost of operation with the ease of scaling up the number of users was immensely appealing for our small company.
AWS Serverless provides an incredibly rich suite of next generation cloud native services. One Velocity LLC made it easier and quicker to build and release software, as well as manage services and associated resources. We increased development agility and reduced product's time to market. Engaging continuous integration and continuous deployment processes allowed us to remain a small team with a tiny budget.